Connecting Global Brands with East Africa

At Zara General Trading, we import and distribute premium products across Rwanda, Burundi, and DRC with integrity and excellence.

Zara Genera Trading Team meeting with a client.

Your Reliable Partner in Global Trading

Zara General Trading is a dynamic import and export company headquartered in Kigali, Rwanda, with operations in Burundi and DRC. As exclusive distributors of premium beverages including Exo Mix Vodka, Ricks Whisky, Brok Beer, and Lion Strong, we bridge global brands with local markets through reliable supply, seamless distribution, and a commitment to quality.

Exclusive Premium Products

Explore our carefully curated range of premium beverages trusted across East Africa:

Exo Mix Vodka

Brok Beer

Lion Strong Beer

Ricks Whisky

Johnnie Walker

Smirnoff Guarana

Discover our complete range in one place – See All Products  

Regional Reach, Seamless Distribution

At Zara General Trading, we operate with a global perspective and regional expertise. We source high-quality products from leading suppliers in Europe, Asia, and the USA, ensuring every product meets international standards before reaching our markets.

With our headquarters in Kigali, Rwanda, and operational hubs in Burundi and the DRC, we guarantee efficient import, export, and distribution across East and Central Africa.

Delivering Exceptional Trading & Distribution Solutions

Global sourcing and supply chain management

Exporting local products to international markets

Wholesaling and retail distribution

Brand promotion and product launches

Market research and consumer insights

Zara Staff analyzing Market to launch a campaigh
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