About Zara

A Legacy of Excellence and Growth

Founded with a vision to transform regional trade, Zara General Trading has grown into a leading importer and exporter headquartered in Kigali, Rwanda, with operational hubs in Burundi and DRC. From humble beginnings to exclusive partnerships with renowned global brands, our journey reflects dedication to quality, strong supplier relationships, and market-driven solutions that empower both brands and consumers.

Purpose That Drives Us

Vision

To be a leading global trading company recognized for reliability, innovation, and excellence in delivering value to customers, partners, and communities.

Mission

To deliver high-quality products and services across diverse markets by building strong supplier partnerships, maintaining customer satisfaction, and promoting sustainable business practices.

Awet Tsegay

Chief Executive Officer

Awet Tsegay brings years of expertise in international trade, product sourcing, and cross-border logistics — the very foundation of what we do. With a deep understanding of import regulations, market trends, and client needs, he has successfully guided the company to become a trusted name in delivering high-quality products across multiple sectors.

Under his leadership, our operations have expanded to serve wholesalers, retailers, and event organizers with unmatched reliability. Awet’s strategic vision and hands-on approach ensure that every delivery, from procurement to final handover, meets the highest standards of efficiency and client satisfaction. His ability to build strong supplier networks and streamline supply chains keeps us ahead in a competitive market.

Regional Reach, Seamless Distribution

At Zara General Trading, we operate with a global perspective and regional expertise. We source high-quality products from leading suppliers in Europe, Asia, and the USA, ensuring every product meets international standards before reaching our markets.

With our headquarters in Kigali, Rwanda, and operational hubs in Burundi and the DRC, we guarantee efficient import, export, and distribution across East and Central Africa.

Partner With Us

Your Strategic Gateway to East African Markets

Exclusive Regional Access

Leverage our established networks in Rwanda, Burundi, and DRC to distribute your products efficiently and at scale.

Unmatched Supplier Relationships

Benefit from our strong global partnerships that guarantee premium, compliant, and market-ready products.

Operational Excellence

Experience seamless logistics, precise inventory management, and reliable on-time distribution every time.

Market Insight & Strategy

We provide actionable market intelligence and consumer insights to support your brand’s growth and positioning.